Pay Per Click (PPC) Management

Pay Per Click Marketing has been an increasing service through the last few years. Paid advertising is an additional way to increase sales and referrals for any business.

Silver Stream Marketing has a team of optimizers that can assist in helping you improve your PPC campaign and increase conversions.

How can we help you improve your PPC Campaign?

We first research your current campaign to determine how we will be able to assist. We then check to see the structure of each targeted keyword group and develop a plan for optimum exposure for PPC conversions rates.

The process for PPC Campaign Management is to research and understand your core business and your competitors. Then we evaluate the ads currently in place to improve the effectiveness.

We can determine if a particular keyword is effective with detailed reports. Therefore, reducing costs or shifting advertising dollars into more targeted areas of exposure in your PPC campaign.

Most companies do not know where their advertising money is going. All they know is money is coming in. Yes money that is coming in is great but you need to know exactly where it is coming from and how effective that marketing project was.

Marketing Example you have a Google ad running and paying $500 per day, you also have radio ads plus you are advertising with print media and then you also advertise on tv.

Question: How do you know that the $500 per day you are spending on Google Ads is working?

Answer: There is a very simple step in tracking your online ads and monitor their effectiveness. Using analytics tools such as Google Analytics or ClickTracks you can effectively see exactly what is working and what is not. Also within Google Adwords you can also use the built-in tool that allows you to track conversions as well.

The goal is to make money not just keep spending more.

Once you know and understand what works you can increase revenues, increase ROI and know what is happening at all times.